How much do you know about Earth Day?

“How was it started? Why is it on April 22nd? What did NASA do to celebrate it? Take our quiz to find out!

JAX wanted a fun and unique way to celebrate Earth Day in their email newsletter and on social media. This was created to increase audience engagement and also help customers see JAX as a company that values conservation.

View the Earth Day Quiz

PDF not loading? View the Earth Day quiz here.

Creating the Earth Day Quiz

I used Typeform to create the quiz so that it could be embedded onto JAX’s blog and also shared on social media.

Designing a Responsive Quiz

This is a view of the backend of the quiz. In order for it to be responsive to whether someone selects a correct or incorrect answer, each question had two potential response pages. One said that they had answered the question correctly and provided some context behind the question and the other let them know the correct answer along with an explanation.

PDF not loading? View the Earth Day quiz logic map here.

Calculating the Quiz Results

The quiz taker’s ending “results” were determined by the number of correct answers they provided while taking the quiz. This is a screenshot of how I used the “calculator” and “scoring” functions to determine the quiz taker’s end result.

Distributing the Quiz

Advertised in JAX’s Newsletter

Advertised on Social Media

About JAX Inc.

JAX is a legacy business with a heart for conservation. Family-owned and operated since 1955, the retailer is a local destination for outdoor gear, clothing, footwear, farm and ranch supplies, home essentials, gifts, hardware, and military surplus items.

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