JAX’s Instagram Story Highlight Buttons
JAX’s Instagram profiles had been used almost completely for ads containing a significant amount of text. The posts were cluttered with copy on top of the images and weren’t conducive to audience engagement.
In addition to altering the types of posts to mainly be images with little or no copy, I suggested creating story highlight buttons which would let JAX organize the types of posts it shares and allow for information such as store locations and weekly events to have a consistent and readily available platform. It would also be another outlet for the retailer’s audience to contribute posts of their own.
View the Instagram Story Highlight Buttons
JAX Outdoor Gear Instagram Story Highlight Buttons
The JAX Outdoor Gear profile’s post buttons feature a lighter green background with trees and categories from events and gear to green living and local adventures.
JAX Ranch & Home Instagram Story Highlight Buttons
The JAX Ranch & Home’s post buttons are golden brown with a tree ring overlay and categories from events and country style to food and drink and farm living.
About JAX Inc.
JAX is a legacy business with a heart for conservation. Family-owned and operated since 1955, the retailer is a local destination for outdoor gear, clothing, footwear, farm and ranch supplies, home essentials, gifts, hardware, and military surplus items.
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