JAX’s Instagram Weekly Event Stories
While supervising the content and events team at JAX, I wanted to find a way to consistently let customers know about store events. We started to send weekly event emails, created posts on social media, and were still creating in-store event posters.
Once we created the Instagram story highlight buttons, I thought it would be a good idea to create a weekly event story that would advertise the events happening in all of the stores that week. These stories were successful in bringing more customers into the stores for the events and consistently had over 100 views per post.
View the Instagram Event Stories
About JAX Inc.
JAX is a legacy business with a heart for conservation. Family-owned and operated since 1955, the retailer is a local destination for outdoor gear, clothing, footwear, farm and ranch supplies, home essentials, gifts, hardware, and military surplus items.
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