New Website Banner

JAX Inc.



When I first joined the marketing team at JAX, they were in the process of a complete website redesign. This included overhauling a significant majority of the web pages since they were integrating the website with their Point of Sale (POS) system. When we decided to go live with the website, I suggested that we provide a banner to let customers know that the website is new and that we were still in the process of troubleshooting the website’s functionality.



View the New Website Banner


What’s more disarming than an adorable puppy?

It’s frustrating when you’re browsing a site and either a page doesn’t load or you can’t find the item you were looking for. The goal of the website banner was to give the customer a “heads up” that some pages of the website might experience some functionality issues. We wanted to do this in a succinct, eye-catching way that fit with JAX as a brand. The mascot for JAX is a golden retriever, so I thought, why not use a photo of a puppy? It’s cute, uses a bit of a play on words, and uses that “puppy eyes” look to hopefully calm any otherwise frustrated online shoppers.

About JAX Inc.

JAX is a legacy business with a heart for conservation. Family-owned and operated since 1955, the retailer is a local destination for outdoor gear, clothing, footwear, farm and ranch supplies, home essentials, gifts, hardware, and military surplus items.




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