Print Circular Copy

JAX’s Shoe Sale Circular

Entering into motherhood means venturing into the wild.”

For the Mother’s Day shoe sale, JAX curated a gift guide for moms who enjoy various outdoor activities. I was tasked with writing some inspiring copy that would help the circular ad stand out.

I took a unique approach and wrote a poem titled, “You are my wild.” It was inspired by the idea that motherhood is one of the greatest and wildest adventures a mom could ever have. It was meant to describe the fierce feelings and shared connection that mother’s feel.

Below are the two different versions of the poems. One was longer and more complex, the other more succinct.

Read the Circular Copy

Full Circular, Shorter Poem Version

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Ames Shoe Sale Circular, Longer Poem Version

About JAX Inc.

JAX is a legacy business with a heart for conservation. Family-owned and operated since 1955, the retailer is a local destination for outdoor gear, clothing, footwear, farm and ranch supplies, home essentials, gifts, hardware, and military surplus items.

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