Product Feature

QALO Rings New Arrival in Email Newsletter

This ring will protect your fingers—it’s made to break if it gets caught, so your fingers don’t.”

JAX had been receiving lots of inquiries from customers about silicone wedding bands. So when the stores started carrying them, they wanted to make sure that customers knew they could find them in the JAX stores. This product feature was a small section in one of JAX’s email newsletters.

I wanted to make the ring recommendations personal and unique, so I reached out to staff members in the stores who I knew used QALO rings already. I was able to obtain great quotes from them about why they used them, and added this to the other benefits described in the product feature.

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About JAX Inc.

JAX is a legacy business with a heart for conservation. Family-owned and operated since 1955, the retailer is a local destination for outdoor gear, clothing, footwear, farm and ranch supplies, home essentials, gifts, hardware, and military surplus items.

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