Volleyball Recruitment for CCU
“When you come to practice, you don’t simply show up. You come ready to work hard, do your best, and become a better you than you were the day before.”
CCU’s Cougar Athletics department wanted to complete a direct mail campaign focusing on their top 15 high school recruits for the volleyball team. The Athletics department proposed the theme “10 Reasons CCU is for You” and provided some initial ideas for the ten reasons. I adapted their ideas to be consistent with CCU’s branding and voice. I also wrote the content for each postcard.
View the Volleyball Recruitment Postcard Series
PDF not loading? View the CCU volleyball recruitment postcard series here.
Bold and Success-Driven
When deciding what to write for the postcards, the very first thing I did was examine the audience. These postcards were going to be mailed to high school volleyball players during the beginning of their senior year, and the goal was to have them come to visit a CCU volleyball game. The students would be young women who enjoy success, competition, and having fun with teammates. When I sat down to write the content for each postcard, I made it my goal to have the copy sound bold and inspiring. I wanted these postcards to encourage these young athletes to understand the bigger picture of what it means to be a student-athlete at CCU.
About CCU Athletics
The Cougar Athletics program at Colorado Christian University is an NCAA Division II college in the Rocky Mountain Athletic Conference (RMAC), one of the largest and most competitive conferences in the nation. The University is also a Division I member of the National Christian College Athletics Association (NCCAA). Men’s sports include baseball, basketball, cross country, golf, soccer, tennis, and track. Women’s sports include basketball, cross country, golf, soccer, softball, track, and volleyball.